Who Owns Your Big Data?

One of the key questions for big data is who owns the data. Is it the division that collects the data, the business as a whole, or the customer whose data is collected? Forrester believes that for data analytics to unfold its true potential and gain end-user acceptance, the users themselves must remain the ultimate owner of their own data.
The development of control mechanisms that allow end users to control their data is a major task for CIOs. One possible approach could be dashboard portals that allow end users to specify which businesses can use which data sets and for what purpose. Private.me is trying to develop such a mechanism. It provides servers to which individual's information is distributed and run by non-profit organizations. Data anonymisation is another approach that many businesses are working on, despite the fact that there are limits to data anonymisation as a means to ensure true privacy.
Ultimately, the producer of the data or the consumer need to feel that they get true value-add and a better user experience in exchange for allowing companies to collect their data. Otherwise, many big data initiative will not take off and may even backfire.

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