The Data Privacy Risks Of Generative AI

Many organisations are choosing to limit the use of Generative Artificial Intelligence (GenAI) over data privacy and security issues and now some firms have banned its use in the workplace completely. Indeed,  27% of organisations have stopped the use of GenAI amongst their workforce over privacy and data security risks, says the 2024 Data Privacy Benchmark Study from Cisco

Most organisations have also placed controls on these tools. Nearly two-thirds (63%) have established limitations on what data can be entered and 61% have limits on which Gen-AI tools can be used by employees.

Despite these restrictions, many organisations admitted inputting sensitive data into generative AI applications. This included information about internal processes (62%), employee names or information (45%), non-public information about the company (42%) and customer names or information (38%). 

Most respondents (92%) viewed generative AI as a fundamentally different technology with novel challenges and concerns requiring new techniques to manage data and risk.

The biggest concerns cited were that these tools could hurt the organization’s legal and intellectual property rights (69%), the information entered could be shared publicly or with competitors (68%), and that the information it returns to the user could be wrong (68%).

Significantly, 91% of security and privacy professionals acknowledged that they need to do more to reassure customers about their data use with AI. However, none of the actions listed in the study to build trust with consumers in this area exceeded 50% of respondents.

  • Nearly all (94%) security and privacy professionals said their customers would not buy from their organization if they did not protect data properly.
  • Even more  (97%)  feel they have a responsibility to use data ethically, and 95% argue the business benefits of privacy investment are greater than the costs.
  • The growing connection between data privacy and business benefits has made this area a key boardroom issue. Nearly all (98%) respondents reported one or more privacy metrics to the board, and over half reported three or more.
  • The top privacy metrics used were audit results (44%), data breaches (43%), data subject requests (31%) and incident response (29%).
  • Respondents were strongly in favor of governments implementing data privacy laws, with 80% believing privacy laws have had a positive impact on their organisation, and just 6% a negative impact.
  • Around  63 per cent have established limitations on what data can be entered and 61 per cent have limits on which GenAI tools can be used by employees.

Consumers are widely concerned about AI use which involves their pesonal data, and yet 91 per cent of organisations recognise they need to do more to reassure their customers that their data is being used only for intended and legitimate purposes in AI. This finding is similar to the levels in Cisco 2023 report,  suggesting that there has litte progress 

Cisco:  Economic Times:   Daniel Lozovsky:   Infosecurity Magazine:   IndiaTV:   Technolgy Magazine

Image: Claudio Schwarz

You Might Also Read: 

AI Adoption: The Overlooked Existential Risk:

DIRECTORY OF SUPPLIERS - AI Security & Governance:

___________________________________________________________________________________________

If you like this website and use the comprehensive 6,500-plus service supplier Directory, you can get unrestricted access, including the exclusive in-depth Directors Report series, by signing up for a Premium Subscription.

  • Individual £5 per month or £50 per year. Sign Up
  • Multi-User, Corporate & Library Accounts Available on Request

Cyber Security Intelligence: Captured Organised & Accessible


 

« Lush Employee Data Stolen
On Trend - Hybrid Cloud Strategies »

CyberSecurity Jobsite
Perimeter 81

Directory of Suppliers

CYRIN

CYRIN

CYRIN® Cyber Range. Real Tools, Real Attacks, Real Scenarios. See why leading educational institutions and companies in the U.S. have begun to adopt the CYRIN® system.

CSI Consulting Services

CSI Consulting Services

Get Advice From The Experts: * Training * Penetration Testing * Data Governance * GDPR Compliance. Connecting you to the best in the business.

Practice Labs

Practice Labs

Practice Labs is an IT competency hub, where live-lab environments give access to real equipment for hands-on practice of essential cybersecurity skills.

Syxsense

Syxsense

Syxsense brings together endpoint management and security for greater efficiency and collaboration between IT management and security teams.

The PC Support Group

The PC Support Group

A partnership with The PC Support Group delivers improved productivity, reduced costs and protects your business through exceptional IT, telecoms and cybersecurity services.

Secure Identity Alliance (SIA)

Secure Identity Alliance (SIA)

The Secure Identity Alliance is dedicated to supporting sustainable worldwide economic growth and prosperity through the development of trusted digital identities and the adoption of secure eServices.

Pervade Software

Pervade Software

Pervade Software is a global provider of dedicated compliance tracking software with monitoring & reporting capabilities.

MyCERT

MyCERT

MyCERT is the National Computer Emergency Response Team of Malaysia.

TWNCERT

TWNCERT

TWNCERT is the National Computer Emergency Response Team of Taiwan.

InfoWatch

InfoWatch

InfoWatch solutions allow you to protect data and information assets that are critically important to your business.

International School of IT Security (ISITS)

International School of IT Security (ISITS)

The International School of IT Security (ISITS) is a leading provider of professional training in the field of IT Security.

Sungard Availability Services (Sungard AS)

Sungard Availability Services (Sungard AS)

Sungard AS partners with customers around the globe to understand their unique business needs and provide production and recovery services tailored to their requirements.

VerSprite

VerSprite

VerSprite is a specialist information security consulting firm. We provide organizations with detection across all their attack surfaces and deliver critical insight into all possible attack methods.

Pryv

Pryv

Pryv is a Swissmade software for privacy, personal data collection, usage, sharing and storage.

Cytellix

Cytellix

Cytellix is an industry-standards-based, managed cybersecurity service provider, specializing in proactive behavioral analytics and situational awareness of an organization’s cyber posture.

General Informatics

General Informatics

General Informatics is a team of technology enthusiasts with one mission: to make our clients even more successful through the best use of technology.

Easy Dynamics

Easy Dynamics

Easy Dynamics is a leading technology services provider with a core focus in Cybersecurity, Cloud Computing, and Information Sharing.

Flexxon

Flexxon

Flexxon is the industry leader to develop NAND flash storage devices. Our key focus is to innovate memory devices ensuring data security and reliability.

Krista Software

Krista Software

Krista is an intelligent automation platform that combines iPaaS and Conversational AI to automate complete business processes across your teams and apps.

Security BSides Cayman Islands

Security BSides Cayman Islands

Security BSides is a non-profit, community-driven event built for and by information security community members. Our aim is to help build an Information Security community in the Cayman Islands.

CyRiSo

CyRiSo

CyRiSo is a cyber security consulting company with a focus on 'as-a-service' services for the most pressing challenges of cyber security.