Navigating User Experience, Performance & Security

In the ever-evolving digital landscape, where users expect lightning-fast, seamless experiences, a clash arises between creating a unique website experience and achieving optimal performance whilst tackling the mounting threats posed by cybercriminals.

This predicament places website owners and developers at a crossroads: How can they achieve great user experience (UX) while upholding stringent security protocols with a well-performing website?

According to PwC’s future of CX report, one in three customers will leave a brand they love after just one bad experience, while 92% would completely abandon a company after two or three negative interactions. For customer-focused companies, performance is not just a luxury; it's a make-or-break factor. Whether it's purchasing a pair of shoes or seeking assistance through an online portal, for example, users expect their online journeys to be fast, reliable, and secure. There's no room for compromise.

Unveiling Potential Trade-offs 

The relationship between UX, performance and security is intricate, necessitating careful negotiation to achieve all objectives. While crucial security measures are undeniably essential, with some companies using third-party security tools to load their websites, they can inadvertently lead to blocking and verifying. This could potentially cause a downturn in user engagement.

Conversely, an overzealous pursuit of user experience optimisations might unwittingly open doors to vulnerabilities, putting data integrity and user privacy at risk.

But when talking about performance and security, the key thing that organisations need to be aware of is third-party plug-ins. Whilst these undoubtedly enhance website functionality, they come with their own set of challenges that need effective management. These plugins, developed by third-party vendors, can serve various purposes, such as social media sharing buttons, contact forms, e-commerce functionality, or analytics integration. While they offer benefits, it's imperative to carefully evaluate their security, performance, compatibility and reliability.

The risk is real. One of the most potent hacking groups, Magecart, targets not just website owners but their third-party providers to exploit weaknesses in the supply chain. A single breach in a third-party plugin can cascade to affect numerous businesses, as seen in the Adverline case, where compromised retargeting scripts led to data theft from 277 organisations.

Another real-world example is from 2018 when a major e-commerce website experienced a significant performance failure due to a third-party plugin. The website had integrated a third-party plugin to manage its shopping cart and checkout process. However, an update to the plugin led to slower page load times, which in turn increased bounce rates and decreased revenue. The issue was resolved after rolling back to a previous plugin version, highlighting the need for careful evaluation and testing of third-party plugins before implementation.

Every third-party plugin has a weight, latency, and footprint on website performance. Some are beneficial, while others can significantly hamper performance with minimal return on investment (ROI). 

While most third-party providers have good security records, the need to comprehensively assess the potential risks they pose to overall security and reputation cannot be overstated. Establishing open lines of communication with these providers, engaging in discussions about their security and privacy policies, and putting response protocols in place for breach scenarios are integral steps to mitigating risks.

Fine Balancing Act 

But amidst this complexity, one strategy emerges as not only pragmatic but essential: the integration of robust website monitoring software. These tools offer a dual advantage by providing in-depth insights into performance and UX whilst simultaneously enhancing security.

By benefiting from performance monitoring features, website owners gain an understanding of their website's speed, loading, interactivity and visual stability metrics, to name a few, and can track improvements over time. This aids in maintaining optimal UX and ensuring that performance remains at the forefront of the digital journey.

Website monitoring tools also prove invaluable in ensuring compliance with industry standards, such as the latest iteration of the Payment Card Industry Data Security Standard (PCI DSS), version 4. In response to the rising menace of attacks like "web skimming," website owners are increasingly reliant on Content Security Policies (CSPs) to manage the authorisation of scripts and content from cross-site sources. These tools provide a comprehensive snapshot of CSP errors and detected issues, offering website owners an opportunity to rectify vulnerabilities swiftly and bolster their security posture.

However, the utility of website monitoring tools extends beyond performance metrics and compliance. These powerful tools are also proficient at detecting potential data breaches, particularly those stemming from vulnerabilities in third-party plugins or domain hijacking attempts. The software’s ability to proactively identify security breaches not only reinforces the digital fortifications but also offers invaluable insights that can catalyse performance enhancements.

Armed with data-driven intelligence, businesses can refine their performance strategies, thereby elevating website speed and providing users with an unparalleled digital experience.

The integration of website monitoring tools signifies a strategic approach that bridges the gap between security, performance and UX. By amalgamating performance insights with a proactive security stance, businesses can not only sidestep potential pitfalls but also sculpt a digital landscape characterised by both speed and security.

The Key To Winning The Digital Race

Every minute of uptime, every percentage of performance improvement, and every thwarted cyber attack contribute to gaining an edge over competitors. Achieving continuous improvement in website performance, reliability, and security isn't just a necessity; it's vital.

The delicate balance between these factors requires a comprehensive strategy that involves monitoring, evaluation, and adaptation.

Gav Winter is CEO of RapidSpike                        Image: Almas Salakhov

You Might Also Read: 

What Is An API, Anyway?:

___________________________________________________________________________________________

If you like this website and use the comprehensive 6,500-plus service supplier Directory, you can get unrestricted access, including the exclusive in-depth Directors Report series, by signing up for a Premium Subscription.

  • Individual £5 per month or £50 per year. Sign Up
  • Multi-User, Corporate & Library Accounts Available on Request

Cyber Security Intelligence: Captured Organised & Accessible


 

« Why Are WhatsApp Users So Easy To Scam?
How To Combat Cyber Security Burnout »

Infosecurity Europe
CyberSecurity Jobsite
Perimeter 81

Directory of Suppliers

The PC Support Group

The PC Support Group

A partnership with The PC Support Group delivers improved productivity, reduced costs and protects your business through exceptional IT, telecoms and cybersecurity services.

BackupVault

BackupVault

BackupVault is a leading provider of automatic cloud backup and critical data protection against ransomware, insider attacks and hackers for businesses and organisations worldwide.

ZenGRC

ZenGRC

ZenGRC (formerly Reciprocity) is a leader in the GRC SaaS landscape, offering robust and intuitive products designed to make compliance straightforward and efficient.

CYRIN

CYRIN

CYRIN® Cyber Range. Real Tools, Real Attacks, Real Scenarios. See why leading educational institutions and companies in the U.S. have begun to adopt the CYRIN® system.

Alvacomm

Alvacomm

Alvacomm offers holistic VIP cybersecurity services, providing comprehensive protection against cyber threats. Our solutions include risk assessment, threat detection, incident response.

D-RisQ

D-RisQ

D-RisQ is focussed on delivering techniques to reduce the development costs of complex systems and software whilst maximising compliance

CERT.BY

CERT.BY

The National Computer Emergency Response Team of the Republic of Belarus.

Entrust

Entrust

Entrust is a global leader in digital security, identities, payments, and data protection.

Blue Lights Digital

Blue Lights Digital

Blue Lights Digital have developed a range of platforms to support digital investigations, as well as providing continued support and education for investigations professionals.

Physec

Physec

Physec offers innovative security products and solutions for the Internet of Things ecosystem.

Cybersecurity & Infrastructure Security Agency (CISA)

Cybersecurity & Infrastructure Security Agency (CISA)

CISA leads the national effort to defend critical infrastructure against the threats of today and to secure against the evolving risks of tomorrow.

LinkShadow

LinkShadow

LinkShadow is a next-generation cybersecurity solution that provides unparalleled detection of even the most sophisticated threats.

Liberty Mutual

Liberty Mutual

Liberty Specialty Markets offers specialty and commercial insurance and reinsurance products, including Cyber, across the USA, Europe, Middle East and other international locations.

CentricalCyber

CentricalCyber

CentricalCyber is a cyber risk consultancy and NIST CSF specialist set up to help business leaders better understand and manage cyber risk.

Adit Ventures

Adit Ventures

Adit Ventures is a venture capital firm with a focus on dynamic growth sectors including AI & Machine Learning, Big Data, Cybersecurity and IoT.

CyberScotland

CyberScotland

The CyberScotland Partnership is a collaboration of key strategic stakeholders, brought together to focus efforts on improving cyber resilience across Scotland in a coordinated and coherent way.

Grove Group

Grove Group

Grove provides businesses with the tools that work best for their unique operations, through cybersecurity and cloud services, custom software development and our big data analytics expertise.

Pacific Global Security Group

Pacific Global Security Group

Pacific Global Security Group offers an intelligence-driven focus on all aspects of cybersecurity for IT/ICS/OT.

ActiveFence

ActiveFence

ActiveFence enables Trust & Safety teams to be proactive about online integrity so they can keep their users safe from online harm – across content formats, languages, and abuse areas.

FOSSA

FOSSA

FOSSA is a leading SBOM (software bill of materials) and software supply chain risk management platform.

Xeliumtech Solutions

Xeliumtech Solutions

Xeliumtech Solutions are a Digital Transformation partner with quality offerings in Mobile App Development, Ecommerce, Devops, RPA, AI, IoT development, Cybersecurity and more.