Musk Threatens To Sue Microsoft

Uploaded on 2023-04-24 in TECHNOLOGY-Key Areas-Social Media, FREE TO VIEW

Twitter boss Elon Musk has threatened to sue Microsoft as he accused the technology giant of using data from his social media company without permission. "They trained illegally using Twitter data. Lawsuit time," the multi-billionaire tweeted.

Musk was responding to Microsoft's plan to remove Twitter from its corporate advertising platform. So far he has not provide further details or evidence to support the claim.

Microsoft said on its website that its advertising platform would "no longer support Twitter" from Tuesday 25 April. As a result, ad buyers would not be able to access their Twitter accounts through Microsoft's social management tool.

"Other social media channels such as Facebook, Instagram, and LinkedIn will continue to be available," Microsoft said. Twitter's press email responded to a query with a customary poo emoji.

Mr Musk said he was "open to ideas". "But ripping off the Twitter database, demonetising it (removing ads) and then selling our data to others isn't a winning solution," he added.

In February, Twitter started charging for the data it collects from "hundreds of millions" of users, with a basic plan starting at $100 a month. The data allows users to "manage and track every aspect of your social media presence", says the website.

Since buying Twitter for $44bn, Musk has reduced the employees by about 80% and moved to boost the company's finances through measures including charging users for "blue tick" verification. Recently some companies including iPhone maker Apple stopped their advertising on the platform over concerns about how content was moderated on the site.

In November, Mr Musk said Twitter had seen a "massive" drop in revenue and blamed activists for pressuring advertisers.

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