Google & Facebook Will Have To Pay British Newspapers

The big  US technology firms, notably Google and Facebook, are able to generate huge revenuse and profits from millions of website clicks driven by third party news organisations who originate the content but don't benefit from the related advertising. Indeed, the online power of the US technologies companies who now dominate online advertising has overturned the business model of conventional news businesses.

Publishers have for a long time complained about Google and Facebook’s use of their stories and that Google and Facebook dominate the digital advertising business with little return for the publishers.

Now, following the introduction of legislation in Australia, Britain is changing media laws to compel  Google Facebook and other social media companies to pay newspapers and other media outlets for using their stories. These are modeled on a system that has been introduced in Australia and social media platforms will be encouraged to negotiate payment deals with news organisations. If the negotiations fail, an independent arbitrator would set a fair price.

The move, being driven by UK Cultural Secretary Nadine Dorries, comes amid growing concerns that the tech companies are dominating online advertising, to the detriment of consumers and businesses. 

The new regime will be regulated by the Digital Markets Unit (DMU), the digital watchdog that was set up within the Competition and Markets Authority (CMA) to rein in the power of the tech platforms. The unit will also investigate the algorithms used by search engines such as Google, which many news organisations believe are manipulated to disproportionately direct search enquiries towards Left-leaning news organisations, and filter how people read and access news, to the detriment of quality, paid-for journalism. The DMU is also being given powers to levy large fines on online companies to prevent customers or companies from being treated unfairly and to make firms give smaller rivals access to their vast troves of data. 

Google and Facebook took about four-fifths of the £14 billion spent on digital advertising in the UK in 2019, while national and local newspapers took less than four per cent. Google charges between 30 and 40 per cent more for search advertising on desktop and mobile devices than Bing, its closest rival.

Facebook argues that it already helps to support UK publishers by paying tens of millions of pounds to national and local outlets to be part of Facebook News, and as part of the Community News Project, which funds 80 trainee reporters in newsrooms across the country. Indeed, Meta, Facebook’s parent company, says it has spent $17m on news perjects and is funding 100 journalists in the UK and that it helps to drive billions of conections to news publishers.

Nieman Lab:      Business-Standard:     iNews:   The Sun:      Daily Mail

You Might Also Read:

The Big Online Advertising Swindle:

 

« The Cyber Skills Shortage Is Not Getting Any Better
Britain Aims To Protect Children From Online Pornography »

CyberSecurity Jobsite
Perimeter 81

Directory of Suppliers

CYRIN

CYRIN

CYRIN® Cyber Range. Real Tools, Real Attacks, Real Scenarios. See why leading educational institutions and companies in the U.S. have begun to adopt the CYRIN® system.

Authentic8

Authentic8

Authentic8 transforms how organizations secure and control the use of the web with Silo, its patented cloud browser.

MIRACL

MIRACL

MIRACL provides the world’s only single step Multi-Factor Authentication (MFA) which can replace passwords on 100% of mobiles, desktops or even Smart TVs.

Syxsense

Syxsense

Syxsense brings together endpoint management and security for greater efficiency and collaboration between IT management and security teams.

BackupVault

BackupVault

BackupVault is a leading provider of automatic cloud backup and critical data protection against ransomware, insider attacks and hackers for businesses and organisations worldwide.

DriveLock

DriveLock

Our security solution is designed to prevent external attacks, which are evermore sophisticated as well as monitor, document and even prevent internal incidents.

Information Commissioner's Office (ICO)

Information Commissioner's Office (ICO)

The Information Commissioner's Office is an independent authority set up to uphold information rights in the public interest.

Armor

Armor

Armor provide managed cloud security solutions for public, private, hybrid or on-premise cloud environments.

Telos

Telos

Telos offers cybersecurity solutions and services that empower and protect the world’s most security-conscious enterprises.

BigID

BigID

BigID is redefining personal data protection and privacy. BigID software helps companies secure their customer data & satisfy privacy regulations like GDPR.

Cyberteq

Cyberteq

Cyberteq is an innovative Information and Communication Technology Consulting Company, enabling it’s customers to take full advantage of the latest technologies in a secure manner.

Cyphra

Cyphra

Cyphra’s team provide cyber security consulting, technical and managed services expertise and experience to support your organisation.

ShardSecure

ShardSecure

ShardSecure Microshard technology eliminates data sensitivity, providing security, privacy and compliance beyond encryption.

Wickr

Wickr

Wickr's mission is to secure the world's most critical communications. Wickr provides the highest standard of encryption trusted by millions worldwide.

Eastern Cyber Resilience Centre (ECRC)

Eastern Cyber Resilience Centre (ECRC)

The Eastern Cyber Resilience Centre is part of the national roll out of Cyber Resilience Centres in the UK which began in 2019.

Air IT

Air IT

Air IT are a responsive, client-focused and award-winning Managed Service Provider, helping clients achieve success and transformation through their IT and communications.

Eunetic

Eunetic

Eunetic IT security solutions - we secure your websites, emails, domains and data.

Winmill Software

Winmill Software

Winmill is a technology services company that provides expert consulting services in Application Development, Application Security and Cyber Security.

Aikido Technology Services

Aikido Technology Services

Aikido Technology Services is a leading-edge technology solutions provider, servicing the Pacific North West USA. We offer affordable IT solutions designed to streamline and secure your business.

ManageEngine

ManageEngine

As the IT management division of Zoho Corporation, ManageEngine prioritizes flexible solutions that work for all businesses, regardless of size or budget.

Cybernatics

Cybernatics

Cybernatics is inspired by bringing together best-in-class innovations around Cybersecurity and Analytics. We offer tailored enterprise solutions to safeguard your organisations best interests.