Ford Cars Employ New AI Systems
Ford has launched a new, China-specific SYNC infotainment system that leverages Baidu artificial intelligence (AI) for improved connectivity.
Ford’s new artificial intelligence calculates quicker than the human brain. Based on information received from dozens of high-tech sensors, the technology can determine in a fraction of a second whether all-wheel drive is needed.
The system is called “all-wheel-drive disconnect.” According to Ford, the system detects various driving conditions and automatically shifts between two-wheel and all-wheel drive. The feature provides all-wheel-drive traction when it is needed, and helps reduce fuel consumption.
Ford, along with General Motors, Toyota and Volkswagen, may have started out as automotive manufacturers, but they now refer to themselves as “mobility service” companies. Ford believes “freedom of movement drives human progress.” While it is now a global company, Ford started out more than 100 years ago in Dearborn, Michigan. The company revolutionised manufacturing by introducing the moving assembly line and made car ownership possible for everyday folks and not just the wealthy.
Today, the company focuses on technology first and uses artificial intelligence (AI) and machine learning in many ways from connected car solutions to the development of autonomous vehicles.
AI in the Manufacturing Process & Operations
Ford uses artificial intelligence to automate quality assurance as well; AI can even spot wrinkles in car seats. In addition, neural networks help support Ford’s supply chain through inventory and resource management.
Ford also uses AI to comprehend inventory data for cars with an artificial intelligence platform called CarStory. Now dealerships can learn details about the condition of vehicles, owner history and see how pricing is in the marketplace. The reports from CarStory use analytics to determine what makes each previously owned car unique.
Smart Technology for Cars on the Road
The 2019 Ford Edge model will have AI as part of its all-wheel-drive system.
Machine learning techniques added to vehicles help provide the new features, personalisation and product improvement consumers desire.
Many of the AI applications interact directly with the drivers to monitor acceleration or braking, help improve fuel efficiency and the driver's preferences for seat position, climate control, and infotainment.
Ford is working very closely with Baidu to give Chinese consumers what they demand in connectivity. It features an intelligent voice assistant, access to video streaming, easier info exchange between the in-vehicle system and FordPass as well as the ability to pay for services.
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