Facebook T0 Spend $1b On VideoProduction

Facebook could spend as much as $1 billion to fund original content initiatives for its new Watch video platform according to reports. 

The amount might seem familiar, it’s the same investment Apple is said to have earmarked for original shows and movies through 2018.

Facebook’s spend could vary depending on the success of programming, but it’s also a figure that extends through next year. This would also be a new high-water mark for Facebook spending on video content specific for its platform, exceeding past initiatives like incentives paid to encourage live streaming from media outlets.

Facebook launched Watch to all US users recently, the new tab in the Facebook app houses original shows from Facebook partners, including content from Freethink Media, MLB, Discovery Channel and more.

It’s hoping to drive more engagement on the platform with its original video content initiative, and the shows resemble a lot of the videos that naturally receive a lot of interaction on the platform when shared, covering sports, science and other ‘shareable’ topics.

This kind of spending on original content, even if Facebook extends to the top end of its proposed budget, is still behind what dedicated companies like Netflix and Amazon spend on their own shows.
 
But it’s not far off from HBO’s annual content creation spend, and could go a long way if Facebook is spending more of it on less ambitious programming relative to something like Game of Thrones.

Streaming platforms so far have shown that destination programming is key, Facebook’s approach seems to be a blend of the Netflix and YouTube methods for obtaining said programming.

Next year definitely sounds like it’ll be interesting for the original content realm.

TechCrunch:

You might Also Read: 

Oliver Stone’s Snowden Film:

Hacker Holds Netflix To Ransom:

« Is the Flying Car Ready For Take-off?
Cybersecurity Tips For Smaller Businesses »

ManageEngine
CyberSecurity Jobsite
Check Point

Directory of Suppliers

CSI Consulting Services

CSI Consulting Services

Get Advice From The Experts: * Training * Penetration Testing * Data Governance * GDPR Compliance. Connecting you to the best in the business.

Authentic8

Authentic8

Authentic8 transforms how organizations secure and control the use of the web with Silo, its patented cloud browser.

The PC Support Group

The PC Support Group

A partnership with The PC Support Group delivers improved productivity, reduced costs and protects your business through exceptional IT, telecoms and cybersecurity services.

Directory of Cyber Security Suppliers

Directory of Cyber Security Suppliers

Our Supplier Directory lists 8,000+ specialist cyber security service providers in 128 countries worldwide. IS YOUR ORGANISATION LISTED?

Practice Labs

Practice Labs

Practice Labs is an IT competency hub, where live-lab environments give access to real equipment for hands-on practice of essential cybersecurity skills.

National Crime Agency (NCA) - United Kingdom

National Crime Agency (NCA) - United Kingdom

The NCA's Cyber Crime Unit focuses on critical cyber incidents in the UK as well as longer-term activity against the criminals and the services on which they depend.

Mi-Token

Mi-Token

Mi-Token is an advanced two-factor authentication solution that offers unparalleled security, flexibility, cost-effectiveness and ease of use.

BEAM Teknoloji

BEAM Teknoloji

BEAM Technology is an independent Software Quality and Security Testing Center in Turkey.

Yelbridges

Yelbridges

Yelbridges offer high quality IT security & risk management services to mitigate business risks.

Crypto4A Technologies

Crypto4A Technologies

Crypto4A quantum-ready cybersecurity solutions significantly improve protection for Cloud, loT, Blockchain, V2X, government and military application deployments.

Glilot Capital Partners

Glilot Capital Partners

Glilot Capital Partners is an Israeli seed and early-stage VC. We specialize in businesses which disrupt enterprise technology, mainly in the fields of AI, big data and cybersecurity.

Lumu Technologies

Lumu Technologies

Lumu is a cybersecurity company that illuminates threats and attacks affecting enterprises worldwide.

TalaTek

TalaTek

TalaTek is a full-service risk management firm providing expert services in risk management, cybersecurity, and compliance.

Hexaware Technologies

Hexaware Technologies

Hexaware is an automation-led next-generation service provider delivering excellence in IT, BPO and Consulting services.

Kontex

Kontex

Kontex is a Cyber Security consultancy creating resilient solutions. From Strategy, Advisory and Implementation to Management and everything in between.

Visory

Visory

Great businesses depend on great technology. We make sure our clients go to market with enterprise-level technology and world-class security for their data and infrastructure.

Thero6

Thero6

Thero6 develop dynamic financial analysis algorithms that help prevent coin collapses and theft of cryptocurrency funds by identifying the transaction absolutely throughout the chain.

XY Cyber

XY Cyber

XY Cyber enable Generative AI for Cyber Operations. We simplify the complex world of cyber threats into actionable strategies, empowering your defense with AI-powered solutions.

Nicos AG

Nicos AG

Nicos AG specializes in secure, global data communication.

Bastion Security Group

Bastion Security Group

Bastion Security combines the skills, expertise and leadership from Quantum Security, ZX Security, Helix Security and Cassini.

CyberTee

CyberTee

CyberTee is an Alliance designed for and by independent cybersecurity professionals to address the talent shortage.