Facebook Pays Rupert Murdoch For News

Uploaded on 2021-03-20 in TECHNOLOGY-Key Areas-Social Media, FREE TO VIEW

Facebook has agreed to pay Rupert Murdoch's News Corp Australia for journalism from its local print and other media proerties. News Corp is the largest media company to date  to sign agreement with Facebook since a controversial world-first law aimed at making tech platforms pay for news content was passed by Australia’s Federal government. The amount of money Facebook will pay News Corp has not been made public.

This deal follows the introduction of a media bargaining law in Australia, the source of a dispute which led to Facebook blocking access to news content last month. Facebook has also though to have  made a confidential deal with Nine Entertainment, Australia’s biggest locally-owned media giant.  News Corp. has already made a global deal with Google to supply news content in return for payment.

Mr Murdoch's media empire began with his Australian newspapers and the Facebook deal encompasses all of News Corp Australia's content includes  News.com.au, as well as the Fox News-modelled conservative TV network Sky News Australia, which has grown to become the most-shared Australian news brand on Facebook.

News Corp already has a different sort of arrangemnet with Facebook for its US media titles. It involves the platform paying for stories to include in its Facebook News tab - a product not available in Australia. Similar to other publishers, Australian media outlets have lost substantail revenue in the past decade as advertisers have switched to use social media. Both Facebook and Google say that they do not act as publishers, but simply enable people to find news content and help news publishers by driving traffic back to news sites from their platforms. But carrying news content also drives viewers, and advertising money, to the tech giants, news producers say.  

The Australian news media law has been designed to address the lass of advertising revenue from traditional media companies to the digital behemoths: for every $100 of online advertising spend, $53 goes to Google, $28 to Facebook and $19 to everyone else.

The Australian government then drew up legislation to establish "fairer" contract negotiations between media and tech companies. News Corp  CEO Robert Thomson praised the Facebook deal as a "landmark in transforming the terms of trade for journalism". "Rupert and Lachlan Murdoch led a global debate while others in our industry were silent or supine as digital dysfunctionality threatened to turn journalism into a mendicant order," said Mr Thomson.

 The revenue from Google and Facebook will help to employ more journalists and to continue to support public interest journalism in Australia, publishers say.

Bloomberg:      Benzinga:      Guardian:     BBC:     NYT: 

You Might Also Read:

Social Media’s Troublesome Influence On Politics:

 

« Artificial Intelligence : A Quick Overview
Focused Security Analysis For Your Organisation’s IT Systems »

CyberSecurity Jobsite
Perimeter 81
Cyrin

Real Attacks. Real Tools. Real Scenarios.
Schedule a demo

Go Cyber

Training that transforms behaviours

Sign Up: Cyber Security Intelligence Newsletter

Directory of Suppliers

MIRACL

MIRACL

MIRACL provides the world’s only single step Multi-Factor Authentication (MFA) which can replace passwords on 100% of mobiles, desktops or even Smart TVs.

North Infosec Testing (North IT)

North Infosec Testing (North IT)

North IT (North Infosec Testing) are an award-winning provider of web, software, and application penetration testing.

DigitalStakeout

DigitalStakeout

DigitalStakeout enables cyber security professionals to reduce cyber risk to their organization with proactive security solutions, providing immediate improvement in security posture and ROI.

The PC Support Group

The PC Support Group

A partnership with The PC Support Group delivers improved productivity, reduced costs and protects your business through exceptional IT, telecoms and cybersecurity services.

BackupVault

BackupVault

BackupVault is a leading provider of automatic cloud backup and critical data protection against ransomware, insider attacks and hackers for businesses and organisations worldwide.

ADF Solutions

ADF Solutions

ADF Solutions is a leading provider of digital forensic and media storage exploitation tools.

Claroty

Claroty

Claroty was conceived to secure and optimize OT networks that run the world’s most critical infrastructures.

SCIS Security

SCIS Security

SCIS Security provides affordable cyber security services and solutions to small to medium sized businesses and homes.

Zuratrust

Zuratrust

Zuratrust provide protection for all kinds of email related cyber attacks.

Wolf Hill Group

Wolf Hill Group

Wolf Hill Group, a Slone Partners company, is a national recruitment firm focused on Cybersecurity.

Arkphire

Arkphire

Arkphire provide solutions across every aspect of IT to help your business perform better.

Grant Thornton

Grant Thornton

Grant Thornton is one of the world’s leading networks of independent assurance, tax and advisory firms.

Pratum

Pratum

Pratum is an information security services firm that helps clients solve challenges based on risk, not fear.

Cyral

Cyral

Easily observe, control, and protect your data endpoints in a cloud and DevOps-first world. Discover Data Mesh Security with Cyral.

Altospam

Altospam

Altospam is a full service corporate email protection, integrating multiple security levels for your emails.

Eventus Security

Eventus Security

Eventus, are a team of highly skilled professionals who are committed to deliver excellence in next generation cyber security services and customized solutions for your enterprise.

Whitaker Brothers

Whitaker Brothers

Whitaker Brothers data destruction equipment can be found in 115 countries and every single continent in the world, from major military organizations to small offices.

Reaktr.ai

Reaktr.ai

Reaktr.ai is founded on the vision of using AI as a catalyst to propel industries into a future where we redefine what's possible. Fortify your cybersecurity defense with our AI-powered platform.

Advania UK

Advania UK

Advania are one of Microsoft’s leading partners in the UK, specialising in Azure, Security, Dynamics 365 and Microsoft 365.

CyberForce Global

CyberForce Global

CyberForce Global are at the forefront of start-up technology recruitment in areas including cybersecurity, IT infrastructure, software, fintech, blockchain and more.

Hanwha Systems

Hanwha Systems

Hanwha Systems is a global company based in South Korea providing defense electronics and smart ICT solutions.