Facebook Pays Rupert Murdoch For News

Uploaded on 2021-03-20 in TECHNOLOGY-Key Areas-Social Media, FREE TO VIEW

Facebook has agreed to pay Rupert Murdoch's News Corp Australia for journalism from its local print and other media proerties. News Corp is the largest media company to date  to sign agreement with Facebook since a controversial world-first law aimed at making tech platforms pay for news content was passed by Australia’s Federal government. The amount of money Facebook will pay News Corp has not been made public.

This deal follows the introduction of a media bargaining law in Australia, the source of a dispute which led to Facebook blocking access to news content last month. Facebook has also though to have  made a confidential deal with Nine Entertainment, Australia’s biggest locally-owned media giant.  News Corp. has already made a global deal with Google to supply news content in return for payment.

Mr Murdoch's media empire began with his Australian newspapers and the Facebook deal encompasses all of News Corp Australia's content includes  News.com.au, as well as the Fox News-modelled conservative TV network Sky News Australia, which has grown to become the most-shared Australian news brand on Facebook.

News Corp already has a different sort of arrangemnet with Facebook for its US media titles. It involves the platform paying for stories to include in its Facebook News tab - a product not available in Australia. Similar to other publishers, Australian media outlets have lost substantail revenue in the past decade as advertisers have switched to use social media. Both Facebook and Google say that they do not act as publishers, but simply enable people to find news content and help news publishers by driving traffic back to news sites from their platforms. But carrying news content also drives viewers, and advertising money, to the tech giants, news producers say.  

The Australian news media law has been designed to address the lass of advertising revenue from traditional media companies to the digital behemoths: for every $100 of online advertising spend, $53 goes to Google, $28 to Facebook and $19 to everyone else.

The Australian government then drew up legislation to establish "fairer" contract negotiations between media and tech companies. News Corp  CEO Robert Thomson praised the Facebook deal as a "landmark in transforming the terms of trade for journalism". "Rupert and Lachlan Murdoch led a global debate while others in our industry were silent or supine as digital dysfunctionality threatened to turn journalism into a mendicant order," said Mr Thomson.

 The revenue from Google and Facebook will help to employ more journalists and to continue to support public interest journalism in Australia, publishers say.

Bloomberg:      Benzinga:      Guardian:     BBC:     NYT: 

You Might Also Read:

Social Media’s Troublesome Influence On Politics:

 

« Artificial Intelligence : A Quick Overview
Focused Security Analysis For Your Organisation’s IT Systems »

CyberSecurity Jobsite
Perimeter 81
Cyrin

Real Attacks. Real Tools. Real Scenarios.
Schedule a demo

Go Cyber

Training that transforms behaviours

Sign Up: Cyber Security Intelligence Newsletter

Directory of Suppliers

Authentic8

Authentic8

Authentic8 transforms how organizations secure and control the use of the web with Silo, its patented cloud browser.

Resecurity

Resecurity

Resecurity is a cybersecurity company that delivers a unified platform for endpoint protection, risk management, and cyber threat intelligence.

DigitalStakeout

DigitalStakeout

DigitalStakeout enables cyber security professionals to reduce cyber risk to their organization with proactive security solutions, providing immediate improvement in security posture and ROI.

NordLayer

NordLayer

NordLayer is an adaptive network access security solution for modern businesses — from the world’s most trusted cybersecurity brand, Nord Security. 

North Infosec Testing (North IT)

North Infosec Testing (North IT)

North IT (North Infosec Testing) are an award-winning provider of web, software, and application penetration testing.

Techmeme

Techmeme

Techmeme is an online news curation service focused on leading edge technology, including cyber security.

Happiest Minds Technologies

Happiest Minds Technologies

Happiest Minds offers domain centric solutions in IT Services, Product Engineering, Infrastructure Management and Security.

InAuth

InAuth

InAuth Security Platform delivers advanced device identification, risk detection, and analysis capabilities to help organizations limit risk and reduce fraud.

PECB

PECB

PECB is a certification body for persons, management systems, and products on a wide range of international standards in a range of areas including Information Security and Risk Management.

Build38

Build38

Build38 provides the highest levels of security for mobile applications.

oneM2M

oneM2M

oneM2M is a global organization creating a scalable and interoperable standard for communications of devices and services used in M2M applications and the Internet of Things.

Open Systems

Open Systems

Open Systems is a Secure Access Service Edge (SASE) pioneer delivering a complete solution to network and security.

NetApp Excellerator

NetApp Excellerator

NetApp Excellerator is NetApp’s global start-up program that aims to fuel innovation by partnering with deep-tech start-ups.

ANSEC IA

ANSEC IA

ANSEC is a consultancy practice providing independent Information Assurance and IT Security focussed services to customers throughout the UK, Ireland and internationally.

Kratos Defense & Security Solutions

Kratos Defense & Security Solutions

The Kratos Space, Training, and Cybersecurity division addresses key cybersecurity challenges, including cloud security, continuous monitoring, IT security, and risk management.

TheHive Project

TheHive Project

TheHive Project is a Scalable, Open Source and Free Security Incident Response Platform for SOC, CSIRT and CERT teams.

Millennium Corporation

Millennium Corporation

For nearly two decades, Millennium Corporation has been operating on the leading edge of cybersecurity.

NexusTek

NexusTek

NexusTek is a managed IT services provider with a comprehensive portfolio comprised of end-user services, cloud, infrastructure, cyber security, and IT consulting.

Epic Machines

Epic Machines

Epic Machines is a Value Added Reseller and Managed Security Services provider offering Security Transformation using Cloud-native solutions to commercial and government markets.

HIFENCE

HIFENCE

HIFENCE delivers cybersecurity and networking services that make your company safer and more secure. That’s all we do, so you can concentrate on all the things that you do best.

Francisco Partners

Francisco Partners

Francisco Partners provide capital, expertise, and support for growth-aspiring technology companies.