Attitudes To Facebook Are Changing

Facebook was find £110m by the European Commission for providing misleading information about data-sharing between Facebook and WhatsApp is just one of a growing number of regulatory battles the US social media giant is fighting.

Facebook counts a quarter of the world’s population, 1.94bn accounts, as monthly active users, with 354m in Europe. WhatsApp has 1.2 billion users, while Facebook-owned Instagram has 700m monthly active accounts. This vast scale has given it an air of an unstoppable behemoth trampling over rivals and across borders.

However, politicians across Europe have started to question the role of tech giants in EU member states. Where once there was a feeling that the capitalism and tech ideas coming from the US were good for Eusrope, attitudes are changing.

Facebook, is more deeply integrated into users’ lives than most apps and is no longer just an app users might tire of and discard. It has also amassed an almost unrivalled amount of data on citizens around the world.

Facebook’s main engine is its advertising business, which generates $7.86bn each quarter worldwide, with $1.9bn specifically from Europeans. The reason Facebook is so good at attracting advertising, soaking up 16% of all digital revenues and Google takes 33%, and is in the process strangling traditional media, is the sheer amount of data it holds and employs to better target ads at users.

Facebook is not alone in this; it is Google’s primary business model too. But it is Facebook that has caused unease in Europe, where it is perceived to be trampling over privacy laws.

Already this month the company has been fined in France (€150,0000) and Italy (€3m) over its use of personal data, although these financial penalties are a drop in the ocean for Facebook.

Before that, the Belgian privacy commission took Facebook to task over its tracking of users and non-users and the use of that data for advertising, later after gaining a court order to force the social network to stop. That order was overturned in court on the grounds that Belgium does not have the authority to regulate the social network in Europe because Facebook’s operations are headquartered in Ireland and therefore fall under Irish jurisdiction.

The story is echoed across Europe, where national regulators have hit a brick wall given the pan-European regulation of Facebook.

The only regulator with teeth to impose larger fines, although perhaps not large enough given the scale of Facebook and Google, is the European commission. It is Brussels which has made the biggest regulatory moves against US tech giants, not under the guise of privacy but through competition and tax law.

Margrethe Vestager, the EU’s competition commissioner since 2014, is seen as determined and taking a tougher, no-nonsense approach. She has led investigations into Google, Apple and others, including the $13bn tax ruling against Apple in Ireland, and reopening cases that her predecessor Joaquín Almunia closed.

However, such an approach is not always effective, as highlighted by past commission battles with Microsoft over its Windows operating system and Internet Explorer browser.

How and what form regulation of Facebook, Google and other US tech giants takes in Europe remains to be seen. But the political attitude across Europe’s is changing now heading towards the conclusion that something must be done. 

Guardian

You Might Also Read: 

Facebook Pays For Fake News Ads In UK Press:

Facebook Accused Of Publishing Child Pornography:

Facebook’s Shifting Attitude To Controversy:

Facebook Algorithms Will Identify Terrorists:

Facebook & Google Are Killing Newspapers:

 

 

« Directors Report June 2017: Cloud Security Analysed For Management (£)
US Must Project Cyber Warfare Capabilities to Deter Attacks »

CyberSecurity Jobsite
Perimeter 81

Directory of Suppliers

XYPRO Technology

XYPRO Technology

XYPRO is the market leader in HPE Non-Stop Security, Risk Management and Compliance.

ManageEngine

ManageEngine

As the IT management division of Zoho Corporation, ManageEngine prioritizes flexible solutions that work for all businesses, regardless of size or budget.

Authentic8

Authentic8

Authentic8 transforms how organizations secure and control the use of the web with Silo, its patented cloud browser.

North Infosec Testing (North IT)

North Infosec Testing (North IT)

North IT (North Infosec Testing) are an award-winning provider of web, software, and application penetration testing.

Jooble

Jooble

Jooble is a job search aggregator operating in 71 countries worldwide. We simplify the job search process by displaying active job ads from major job boards and career sites across the internet.

Wizard Computing

Wizard Computing

Wizard Computer Services is a full service IT solutions provider that offers managed services, consultation, installation, and support to small and large businesses in New England.

Rapid7

Rapid7

Rapid7 unites cloud risk management and threat detection to deliver results that secure your business and ensure you’re always ready for what comes next.

Fortify Experts

Fortify Experts

Fortify Experts is a search and recruitment firm specializing in Cyber Security.

Secusmart

Secusmart

Secusmart provide highly secure and encrypted speech and data communication solutions.

Japan Network Security Association (JNSA)

Japan Network Security Association (JNSA)

JNSA's goal is to promote standardization related to network security and to contribute to greater technological standards in the field.

Data Recovery Services (DRS)

Data Recovery Services (DRS)

DRS provides data recovery services from media including hard disk drives, RAID, solid state disks SSD, memory sticks, USB drives, SD cards, tapes and mobile phones.

AllegisCyber Capital

AllegisCyber Capital

AllegisCyber is an investment company with a focus on seed and early stage investing in cybersecurity and its applications in emerging technology markets.

Newberry Group

Newberry Group

The Newberry Group provides comprehensive IT services and solutions that optimize operations, minimize risk and deliver measurable business value.

RevBits

RevBits

RevBits provides high-performance cybersecurity solutions including email security, endpoint security, deception technology and PAM solution to enterprise companies and public sector organizations.

IntelliDyne

IntelliDyne

IntelliDyne is a leading information technology consulting firm enabling better mission performance through innovative technology solutions.

BigBear.ai

BigBear.ai

BigBear.ai delivers high-end analytics capabilities across the data and digital spectrum to deliver information superiority and decision support.

Pillar Technology Partners

Pillar Technology Partners

Pillar Technology Partners is an Information Security Company with a focus on improving Cyber Risk and optimizing the processes and technology that underpin the security of your information assets.

Covenant Technologies

Covenant Technologies

Make Covenant Technologies the only choice for your IT and cybersecurity recruitment needs. We deliver quality candidates at the forefront of the cybersecurity and IT industry.

Compugen Systems Inc (CSI)

Compugen Systems Inc (CSI)

Compugen Systems is an IT service delivery company that focuses on enabling your business outcomes.

Sansec Technology

Sansec Technology

Sansec Technology is dedicated to the research and development of cryptographic products and solutions for cyber security.

System Two Security

System Two Security

System Two Security automates detection engineering and threat hunting.